Aeroo wrote:
The real problem is you don't know how to spell phoenix.
Really, I think the abbreviation of the LS's name is problematic too.
They've kind of got a brand problem. They need to bring in some image consultants, rename, rebrand, retool. It could really be a progressive change for them, bring some new synergies. I'm not sure if they have the bandwidth for it, in between marathon events, but if they can get across it, they have the opportunity to be a real change agent in the endgame. I'd like to see Royalized's deck, maybe a limited preview before the Go Live could result in them beginning to build a moat around their position. There's a lot to unpack here, but Nasomi is ripe for disruption, and they just might be the unicorn to do it.
Hard to re-brand when the original product is shit.