At this moment, CoinMinutes is accessible to millions of users from various countries. Sounds great, doesn't it? But here is the reality: the majority of those users are from only three regions, namely North America, Western Europe, and some countries of Asia. The crypto universe is much larger than that.
This roadmap conveys our intention of being genuinely worldwide in the future years. We are not only doing the translation of our existing materials but creating something different for each region.
What is the importance of this? The reason is that the global crypto adoption is going to be very hot. Chainalysis has discovered that the use of crypto has increased considerably over the past few years with the largest increments that have taken place in the emerging markets. Our own data also confirms that the user growth in Africa, Latin America, and Southeast Asia has been three times higher than that of the traditional markets last year.
Understanding the Global Crypto Landscape
When we interviewed users across these regions, we heard completely different needs. Nigerian users wanted guides on sending money cheaply across borders. Argentinians needed help finding stable currencies as their peso crashed. Vietnamese users were asking about gaming tokens and NFTs.
Our Global Strategy Director puts it bluntly: "What works for users in New York or London just doesn't cut it in Lagos or Hanoi."
Strengthening Digital Infrastructure for International Growth
Have you ever tried to access a website in the middle of a bad connection? It's annoying. A lot of the areas we want to target have the slowest internet.
Page loading time comparison is as follows:
North America: Very fast
Africa: Several times slower
Latin America: Much slower
This is a huge problem. Our technology team is planning to do the following fixes:
- Extending the regions where content delivery networks are located
- Developing stripped-down versions of our pages that load quickly
- Creating offline reading options
- Improving images and videos
Our Technical Director has set the target: "Whatever place you are in the world, our pages should be loaded quickly." This is important because every additional loading time second decreases drastically the number of page views in emerging markets.
Empowering international growth through stronger digital infrastructure.
Building Strategic Partnerships
It is impossible for CoinMinutes Crypto to achieve this without the help of others. In each region, we can expand our local partnerships much quicker than we can on our own.
We are eager to cooperate with:
- Local crypto exchanges and wallet providers
- Regional blockchain groups and developer communities
- Schools and universities teaching blockchain
- Fintech companies serving people without bank accounts
- Local media covering financial tech
According to our Partnerships Lead, "The point is, we are not merely looking for the biggest names in each region, but rather partners who care most about truthful information and education.".
We are getting great results already. A pilot partnership with a Philippine exchange led to a substantial increase in our Filipino users in a few months. Collaborating with a Nigerian blockchain group allowed us to organize joint workshops where we invited thousands of new users."
Find More Information:
Coinminutes: Connecting Knowledge Across the Crypto Market
How CoinMinutes Maintains Consistency Across Its Editorial Team
Engaging and Empowering Global Communities
Different regions connect differently. Our community strategy is flexible and adjusts according to the local preferences.
We are forming communities by:
- Regional Telegram and WhatsApp groups with locally appointed moderators
- Monthly virtual meetups on region-specific topics
- Yearly in-person events in major regional crypto hubs
- Ambassador programs to recruit local representatives.
Our Community Director discovered that people's preferred modes of communication were very different. "In Southeast Asia, Telegram is the main channel of engagement. In Latin America, WhatsApp and in-person meetups are more effective," he said.
We learned this from Kenya the hard way. Our initial effort that relied on the global community model led to very little participation. After we changed to WhatsApp groups, brought in Kenyan moderators, and concentrated on mobile money topics, our interaction grew by several folds.
Read more: CoinMinutes' Approach to Building Trust Through Transparent Reporting
Expanding Educational Offerings
Education has always been the center of our global plan. We are changing our educational content to suit the gaps in knowledge in the different regions.
Our educational expansion includes:
- Beginner guides that are customized to the reality of how cryptocurrency is used in each region
- Localized video tutorials with regional experts
- Interactive lessons that are optimized for mobile devices
- Regional glossaries that explain local terms
"Different regions have entirely different knowledge gaps," our Education Lead says. "Some places require the most basic blockchain concepts to be explained. There others have the basics and need help with local applications."
The Mexican pilot we did just showed how this could be incredibly successful. We worked with a technical university in Mexico City to prepare Spanish materials that concentrated on remittances and local exchanges. The students who participated in this program had a lot more understanding than those who only had access to generic crypto resources. "
Adapting to Regulatory and Market Changes
Rules regarding cryptocurrency market are different to a great extent from one country to another and are constantly changing. Being compliant in all areas is a big challenge.
Our purpose in constituting the Global Regulatory Monitoring team is to:
- Follow all rule changes in the regions where we operate
- Produce easy-to-understand compliance guides for users of each country
- Revising content when laws change
- Offering regional risk warnings
During the Argentina currency crisis, when the peso had a very steep drop within a very short time our Argentina team didn't waste any time in publishing guides on stablecoin alternatives, How to manage volatility, and tax implications. This prompt reaction led to a huge increase in Argentine user engagement throughout the crisis.
CoinMinutes navigates crypto’s evolving regulatory and market landscape with agility and confidence.
Measuring Success and Gathering Feedback
We need clear ways to measure if our global expansion is working. We've set specific targets for each region.
Our key metrics include:
- Monthly active users by region and language
- How much people engage with different types of content
- Community participation and growth
- User satisfaction scores
"We're building feedback loops into everything we do," says our Analytics Director. "What works in one region might fail in another, so we need solid data to guide our decisions."
Future Vision: Sustaining and Scaling Global Growth
Our multi-year vision goes beyond initial expansion. We want to build something that lasts in each region.
"We don't just want global reach—we want global relevance," says our CEO. "CoinMinutes should feel like a local resource created by and for each community we serve."
In the coming years, we aim to be the leading crypto information source in many countries outside the traditional crypto hubs. Our projections show this approach could multiply our global user base several times over.
Conclusion
Being a real global company is not only about translation, but also it is necessary to change the basic approach according to the needs of every region. The achievement of a true global company will be through creating a real local presence, rather than simply transferring our current model to other locations.
If translated into users' language, this would mean that they would have easier access to high-quality cryptocurrency information regardless of their locations and the language they speak. On the other hand, for the crypto ecosystem, it is a kind of support that allows education to be given in the places where there is a lack of educational resources thus, making it possible to have an easy adoption of the system.
Triple digits