Hello! I am currently actively studying the In Game Advertising Platform market and am a bit lost in the variety of available solutions. I would really like to hear your opinion as a more experienced user. Please tell me what key criteria you were guided by when choosing a platform?

As a more experienced user, I can share my observations and recommendations for choosing an In Game Advertising Platform. When I started looking for a solution for my advertising campaign, the main thing I paid attention to was the ability to accurately target advertising. It was important for me that the platform allowed not only to display banners in games, but also to do so with maximum personalization, focusing on the interests and behavior of players. One of the key factors that I took into account was a scalable approach to advertising. The platform had to support a wide selection of games with the ability to customize advertising for different genres and audiences. Based on my experience, I can recommend the platform from Simulmedia. It copes with this perfectly, providing access to a large number of popular games, while allowing you to fine-tune the display of ads, which avoids user overload and ensures the best response.