Colleagues, we’ve run into an issue: we publish content on a viral topic to our feed, but traffic from recommendations fizzles out in just a couple of hours. Please share your experience: how do you determine whether a trend on Google Discover is just starting to take off, or if the topic is already oversaturated with competition and not worth the editorial team's time?

Pinpointing the moment a topic starts gaining momentum is genuinely challenging. Our editorial team spent a long time searching for the right approach before we began using specialized tools to track these trends. The Google Discover Trends platform https://d2tr.com/ makes it easy to monitor the actual growth of viral topics and their visibility in recommendations. Seeing precise, real-time metrics on rising topics and categories makes it immediately clear whether a story is worth pursuing or if the news cycle has already passed. Here’s to plenty of viral content with high CTRs!

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