Hi! I'm currently actively searching for the right Digital Marketing Agency to promote my startup and would like to hear your opinion. What factors do you consider key when choosing an agency: experience in a specific niche, cost, reporting transparency, or something else? I'm also curious how you evaluate an agency's performance: by traffic growth, conversion, or ROI? Have you worked with agencies that have truly helped scale your business, and what about their approach was most helpful?

I recently went through the process of searching for a top-2 US https://marketing.link/ digital marketing agency for my startup, and I can share my personal experience. For me, the key factors in my selection were a combination of experience in my niche and transparent, clear reporting on results. It was crucial to see specific case studies and figures: how the agency was truly helping clients scale, rather than simply launching ads. Cost was certainly a factor, but I understood that skimping on professionals in this field is often costly – it's better to choose a team that can deliver tangible results right away. I evaluate effectiveness holistically: traffic growth is a plus, but conversions and return on investment are especially important. Several agencies I worked with simply increased website traffic, but without real leads and sales, this was of little use. The greatest impact came from an agency that built its strategy on data, regularly tested hypotheses, and provided transparent analytics, allowing me to adjust my budget and channels.