I market to lawyers in my area, specifically civil personal injury, labor, civil rights, and wrongful death attorneys.
I wonder if anyone has had any success with this group and if they have any tips?

I've worked with a similar audience, and I can say that lawyers are a special category of clients. Civil personal injury and wrongful death attorneys value expertise and accuracy. They value clear facts, case studies, and real results.

Traditional advertising doesn't always produce results. These professionals build brand trust not through aggressive sales, but through expertise and value. This is why content marketing for law firms truly works best. Instead of simply sending out promotional offers, I launched a blog analyzing current cases and wrote articles in simple language about how civil and labor disputes work and which rights are most often violated. This helps lawyers see that you understand their field and can speak their clients' language.