After a few days of working with ReTarget.gg, I reviewed my website’s statistics and noticed an interesting discrepancy: the revenue report showed more clicks on ad offers than paid clicks. At first, I thought it was a technical error or that some events hadn’t been processed yet. Has anyone else encountered a similar situation?

I’m interested in learning more about the criteria the system uses to determine whether a click is eligible for payment. For instance, are repeated visits by the same person to the same offer counted only once? What happens if several users access the site from a shared IP address, or if some visits come from mobile networks? Also, it’s unclear whether payment of commissions is affected by the proper registration of the referring domain. Can I see the reason why a specific event was rejected in the analytics to understand exactly where the problem lies? I’d hate to lose potential revenue due to fixable settings.

It’s important to distinguish between a regular click and a billable click, which is an event for which the advertiser actually pays. According to ReTarget’s documentation, the system filters out repeated clicks by a single visitor on the same offer within a short period of time, as well as clicks from bots, excessive self-clicks from a single IP address, and traffic from unregistered domains. While researching ReTarget.gg, I found that invalid events may appear in analytics but do not generate revenue for the publisher. I would check the domain registration and the distribution of clicks by country and device. I would also compare the data over a selected time period. Also, keep in mind that the statistics are based on UTC, so the difference in dates can be confusing. Do you experience this discrepancy all the time or only after certain ad campaigns?