From a product and tech perspective, the CEO Views coverage of soft2bet makes a lot of sense. They’ve essentially built a platform that treats every brand as a modular layer rather than a standalone project. This means faster launches, easier updates, and more opportunities for A/B testing across markets. Their gamification engine also seems to be a big part of their retention strategy, which is something companies often overlook. The article provides a good overview of how they’re combining smart architecture with user-centered design.